
Destini Nave
Professional Experience
TECHNICAL SKILLS
Adobe CCS (InDesign, Photoshop, Illustrator, Acrobat Pro), MS Office Suite (Word, Excel, PowerPoint, Outlook), Google Suite (Documents, Sheets, Slides, Forms), Analytics, Budgets GL/P&L, SEO, SEM, PPC, Graphic Design, Social Media, Email Marketing, Operations, Videography, Photography, Website Creation, Project Management, CRM, CMS, SaaS, IaaS
SOFT SKILLS
Emotional Intelligence, Leadership, Curiosity, Strategic, Empathy, Problem Solver, Creative, Resourceful, Adaptable, Innovative, Organized, Risk-Taker, Teacher
DIRECTOR OF MARKETING & STRATEGIC COMMUNICATIONS
Innovated Holdings
May 2023 - Present
Kansas City, MO
Marketing and communications director of a multi-brand organization providing marketing, branding/creative, and operational strategies, and crisis mitigation and preparedness.
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Team leader of seven marketing and creative professionals, including copywriters and designers, providing brand strategy for five distinct brands in an agency setting.
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Plan and execute comprehensive 12-month marketing strategies that align with business objectives, engage the full funnel, and drive conversions.
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Achieved high campaign success rates, resulting in a 44% increase in Google Users to the company website and an 89% increase in Social Media clicks for Q1 YoY.
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Aligned individual and team goals with the marketing strategy and business objectives and implemented scalable processes, increasing efficiency by 36%.
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Ability to create high-impact campaigns by assessing data and analytics, turning insights into action, and integrating those actions into campaign strategies.
MARKETING MANAGER
AcrePro
Sept 2022 - January 2023
Fayetteville, AR
Marketing leader of an in-house agency providing marketing strategy and comprehensive annual plans for multiple independent real estate brokerages across the U.S. including tactical execution and launching of real estate products through omnichannel marketing.
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Provided sales enablement for brokerage generating $100MM in sales revenue through multiple funnels including recruiting, buying and selling.
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Account manager for 9 land real estate brokerages with 35+ brokers in 19 states.
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Managed and mentored 6 marketing and brokerage coordinators.
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An integral part of growing broker base 300% YoY.
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Negotiated media buys and contracts across the United States.
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Prepared and tracked annual marketing budgets including GL/P&L.
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Improved sales and marketing operations by establishing workflow processes.
MARKETING DIRECTOR
INTEREL
March 2022 - July 2022
Fayetteville, AR
Marketing Director of an International property tech company working alongside the global marketing and sales leader to launch new prop tech products providing IaaS and SaaS in the United States.
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Increased online presence by 231% in the first 3 months.
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Developed and executed cold email drip campaigns with “if this, then that” scenarios resulting in open rates as high as 46.6%.
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Managed trade shows overseeing timeline, budget, logistics, exhibit services, pre and post-show marketing, supported sales and managed key events.
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Vetted and implemented tech stack: HootSuite, MailChimp, WoodPecker, Seamless.AI.
MARKETING DIRECTOR
Cushman & Wakefield Sage Partners
July 2016 - March 2022
Rogers, AR
Marketing leader providing sales enablement materials to 17+ brokers at an award-winning commercial real estate brokerage firm earning the CoStar PowerBroker Award Top Sales & Leasing Firm 2018-2021 and the Arkansas Democrat-Gazette’s “Best of Northwest Arkansas - Best Commercial Real Estate Company” Award 2021.
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Contributed to sales revenue growth of $8MM to $16MM.
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Led a team of 5+ marketing and creative professionals.
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Negotiated media buys and contracts resulting in a 10% saving YoY.
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Increased Facebook post engagement by 36% YoY.
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Increased website visits by 15% in a 2-year period.
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Maintained LinkedIn engagement at 8% higher than our competitors.
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Maintained an average of 7.8% of traffic to the company website from social media compared to the national average of 6%.
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Created display ad campaigns resulting in click-through rates as high as 1.05%.
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Prepared and tracked annual marketing budget including GL/P&L.
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Created product-level brands including logos, style guides, websites, sales collateral, presentations and videos.
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Event planner, manager and marketer for events ranging from 50 to 200 people with budgets of $20K+.
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Nonprofit sponsorship leader working with over 50 charitable organizations in Arkansas.
MARKETING DIRECTOR
Coldwell Banker Harris McHaney & Faucette
April 2013 - June 2016
Rogers, AR
Oversaw the marketing efforts of the leading residential real estate firm in Northwest Arkansas with a sales volume of $500MM and worked with around 75 agents to produce individual marketing plans to support their real estate business.
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Managed the marketing, advertising and promotional activities on the corporate level.
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Created content library including flyers, postcards, social media content, banner ads, etc. for agents to customize and use for promoting their business.
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Restructured agent marketing ordering system to manage requests more efficiently resulting in the ability to handle an increased volume of requests with faster turnaround.
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Trained 50+ agents on best practices for social media as an emerging platform for real estate marketing in accordance with current trends and AREC regulations.
ART DIRECTOR
Northwest Arkansas Business Journal
January 2012 - April 2013
Springdale, AR
Lead graphic designer in producing the Northwest Arkansas Business Journal along with several other special publications like newcomers and visitors guides.
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Consulted with clients to determine objectives, budget and background information for each project
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Specified details such as style, type, photographs and graphics for all art
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Reviewed and approved proofs of copy materials and art
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Collaborated with creative, copywriting and production department heads
CUSTOMER SERVICE & LOGISTICS MANAGER
Derbigum Americas, Inc.
Septemeber 2010 - October 2011
Kansas City, MO
Set up and tracked shipments of roofing materials for multiple accounts across the entire central region of the United States.
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Coordinated deliveries across the supply chain
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Resolved difficult customer service issues
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Processed repair orders, sent out and received invoices
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Time management and prioritizing skills demonstrated daily to meet the needs of customers
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Managed several tasks at once to service many customers simultaneously
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Created deep relationships with customers and vendors
OTHER EXPERIENCE
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Patient Accounts Supervisor - Professional Psychiatric Association | Lenexa, KS | June 2007 - July 2010
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Courier - HCA Medical Couriers | Lenexa, KS | May 2006 - June 2007
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Customer Service Manager - Walmart Stores Inc. | Springfield, MO | August 2000 - May 2006
EDUCATION
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Bachelor of Arts - Graphic Design
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Park University 2009
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Cum Laude
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Graphic Design Club President 2007-2009